Top 12 Important Questions To Ask A Web Designer in 2020 | Tricities Media Group (2022)

So you’re looking to hire a web designer… If you’re like most people you have been asking, “What should I ask before choosing who to go with?”


Before you hire a web designer you need to ask a few simple questions. Maybe you’re thinking, “Mackenly, I don’t know what any of these mean.” No worries, we’re going to go over them in detail so that you are not taken advantage of.

First, let’s go over what a web designer does and the average cost to hire a web designer.

Web designers are part graphic designers, part copywriters, and part developers. Most web designers tend to be stronger in one or the other of those three essential skills but should be able to do good work in them all. Where it gets tricky is how much it costs. The word Web Designer is used by people that do as much as code sites completely by hand all the way to people who do as little as signing up for a cheap consumer solution and making something that not only doesn’t follow modern standards but actually hurts your brand. Between those two skill levels are prices ranging from $50 on a site like Fiverr to millions of dollars at the world’s top design agencies.

  • $50 – Get’s you a really bad website maybe, keyword maybe, with your brand’s name spelled right.
  • $500 – You can get a decent site at this range but don’t expect much. At this price point, you’re probably better off to build it yourself and use a template.
  • $5,000 – You’re probably going to be able to find a good professional to build you a good site that follows modern standards. Most web designers at this point are one-person businesses that are significantly stronger in one of the three essential skills but should have a working knowledge of it all.
  • $50,000+ – You’re getting into the big leagues now. At this point, you can expect top quality in design, performance, and branding. Most agencies in this range will have multiple people working on your project and will not only make a great site but develop a strong strategy behind it.

So now that we know what to expect as far as pricing goes let’s get into the important questions you need to ask during negotiations.

And finally the questions…

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What Do You Use To Build Sites?

Most Pros will say WordPress or WebFlow. Run from anyone who says Wix, Squarespace, or GoDaddy. If someone says they code it by hand be sure to review their portfolio because while custom code has its place it normally shouldn’t be used to build regular websites.

Will I Be Able To Make Updates Myself?

This is essential. If they require you to rehire them to make changes run. It’s fairly easy to make basic changes in a site built with a good content management system (CMS) such as WordPress or Webflow. Some web designers will even offer a discounted retainer agreement to make changes for you.

How Will The Site Hosted?

This is a big deal. Most web designers will give you two options: they will install the website on your hosting account or host it for you in exchange for a reoccurring contract. If they or you use a cheap website host such as one that costs less than $10/m you need to look for a better option. Your web host plays a crucial role in your website performance therefore also in your bounce and conversion rates. (That’s marketing lingo for your website not helping you make money.)

Do You Out Source Any Of The Work?

This can be a red flag. A lot of people in the less than $5k range outsource their work often to overseas freelancers that work for much lower rates but don’t typically deliver high-quality work. Not saying all freelancers or people who outsource do a bad job but a lot of them do. You don’t want to pay a middle man.

Will My Site Need Maintenance After It Is Completed?

First, let’s go over this, all sites need maintenance. That’s just how it works. Things break and need updates. But what you want to know is if any special maintenance is required. It’s also a red flag if they say it won’t need maintenance.

How Many Revisions Do I Get?

A fairly common industry standard is 3. If you as the client goes over 3 don’t be offended when your web designer sends you an extra bill. Nobody works for free but it’s important to establish expectations and what is allowed before any money exchanges.

Do I Need To Sign A Contract?

Yes! If the web designer doesn’t ask you to that’s a red flag. Contracts don’t have to be hard to understand or full of things only lawyers can read. A contract is just an agreement between two or more parties that outlines expectations and consequences.

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There are plenty of free to use web design contract templates out there so budget is not an excuse. However, it’s always wise to have a lawyer review your contracts to make sure nothing is hidden in there.

Fool me once shame on you, fool me twice shame on me.

Will I Have To Pay Upfront?

More than likely, yes. It may even be considered a red flag if you’re not required to pay some upfront. The industry standard is 50% before work starts and 50% after deliverables are delivered. I probably wouldn’t pay 100% upfront so that you do have some security but that’s where contracts come into play.

Will I Get The Source Files?

Probably. Some people would consider this a major red flag if the designer doesn’t include them but it really depends on your contract and how the IP is distributed. Just make it clear if you want them because some designers may give you a lower rate if they don’t have to provide the source. The reason being is that if a designer uses something from a 3rd party to speed up or optimize their workflow it is usually licensed differently for source files than if they are the only ones with access. It may even be impossible to license it in a way that they can give it to you. If you trust your designer and/or have strong contracts in place you don’t really have to have the source.

Some people probably think I’m crazy for saying that but I’m sure you use social media and none of them offer source files for your accounts or the ability to transfer your account somewhere else if you decide you don’t like them anymore. My point in saying that is you are willing to give up certain things to get what you want. So it isn’t irrational to pay a lower price and not get source files.

Do You Include SEO?

Search engine optimization (SEO) is a major contributor to your site’s success. However, not all designers are skilled in it. It’s very important to find out if your designer does SEO and if so what do they include in SEO? SEO, like the word web designer, can mean different things to different people so it’s best to lay out your expectations clearly.

The problem with SEO is that it’s not an exact science. What works today won’t work next year so it’s not a do it once and forget about it kind of thing. It’s hard to measure success right away and it often takes a long time for results to start showing up so it’s one of those things that you have to be in for the long haul.

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Do You Use Presets Or Templates?

Some cheaper web designers will just download a template, fill in your information, and be done. The problem with that isn’t that your site won’t look good but that it won’t match your brand or be unique. The last thing you want is for someone to mistake your site as your competitor’s.

Do You Offer Ongoing Maintenance And Hosting?

This is kinda a big deal too. Some designers offer ongoing maintenance and hosting retainers which tend to be a smart option for you to take as a non-web-designer client. If you are hosting it yourself you have to deal with the issues that arise and may have to pay to get someone to come in and fix them. If you have an ongoing maintenance and hosting contract with your designer they take care of it. Pretty sweet, right?


Whew, that was a lot. Do you feel like a web design expert now? I hope so!

Now that you’re ready to start asking the right questions you need to find someone to ask them to. We can help with that! We (Tricities Media Group) specialize in crafting modern and engaging websites engineered from that ground up to boost sales and conversions for your brand. You can contact us here and we’ll get back to you shortly!


Which of the following are essential skills for web designers? ›

To achieve this, there are skills needed, and web designers should work to be proficient in them.
  • Visual design. Visual design focus on digital products that determine how a website looks and feels. ...
  • Using Design software. ...
  • HTML. ...
  • CSS. ...
  • JavaScript. ...
  • Time management skills. ...
  • Communication skills. ...
  • Problem-solving skills.
14 Dec 2020

How can a web designer stand out? ›

All photos courtesy of individual members.
  1. Show The World Who You Are Through Creative Bios. ...
  2. Take A Unique Stand. ...
  3. Showcase Likable And Relatable Video. ...
  4. Provide Insight And Inspiration. ...
  5. Keep Your Website Content Fresh. ...
  6. Don't Use Stock Photos. ...
  7. Offer A Free, Personalized Report. ...
  8. Display Examples And Metrics.
21 Apr 2017

What is Web design simple answer? ›

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.

What questions do you ask in a design brief? ›

What to Ask Your Client Before Creating Their Design Brief
  • The Importance of a Good Design Brief. ...
  • Question 1: “Can You Tell Me About Your Company?” ...
  • Question 2: “What Do You Want to Achieve with the Design?” ...
  • Question 3: “Who is Your Target Audience?” ...
  • Question 4: “What Do You Want Me to Produce?”

What do I need to know before hiring a web designer? ›

Do your research and find out what the going rate for web design work is in your area before you speak with potential designers. The best resource to find out this information is to ask other local business owners in the area who they hired to create their website, and the total cost involved.

What are the responsibilities of a web designer? ›

Web designers plan, create and code internet sites and web pages, many of which combine text with sounds, pictures, graphics and video clips. A web designer is responsible for creating the design and layout of a website or web pages. It and can mean working on a brand new website or updating an already existing site.

What makes a website different from others? ›

User-friendly The site should provide user-friendly interface to the visitors. Make use of simple and convenient tools so that it becomes easy for the users to operate your website. Furthermore, it must provide easy navigation from one page to the other.

How can a website improve poorly? ›

9 Ways To Improve Bad Website Design
  1. Balance your page. When users enter a website, their focus first starts at the top left of the page, and hovers there before slowly tracking to the right. ...
  2. Keep it simple. Less is more. ...
  3. Fix your fonts. ...
  4. Clean backgrounds. ...
  5. Graphics. ...
  6. Easy navigation. ...
  7. Text readability. ...
  8. Scrolling.

What are the 3 types of web design? ›

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce.

What are the types of web design? ›

Here is a list of different website designs and when it's best to use each one:
  • Single page. Single page designs are websites that convey all of their information on a single webpage. ...
  • Static website. ...
  • Dynamic website. ...
  • Responsive design. ...
  • Liquid design. ...
  • Fixed design. ...
  • F-shape layout. ...
  • Z-shape layout.
11 May 2021

What are the two types of websites? ›

Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 community of sites and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly.

What three questions should you ask if you are designing a new product? ›

It's easy to rush into something without stopping to define exactly who needs your product or design. But the best designers consistently ask the same questions before they design anything: What's the problem I'm solving? Who's the user I'm serving? What does that user want to do?

What should I ask a graphic designer? ›

Performance-based questions
  • What makes you a good graphic designer? ...
  • What are your strengths and weaknesses? ...
  • Describe a time when you had a conflict at work. ...
  • What qualities and skills should a great graphic designer have? ...
  • Do you work better alone or in a group? ...
  • How do you incorporate feedback into designs?

How do you interview a web developer? ›

Interviewing Web Developers - 20 Good Questions to Ask
  1. What industry sites and blogs do you read regularly? ...
  2. Do you prefer to work alone or on a team? ...
  3. How comfortable are you with writing HTML entirely by hand? ...
  4. What is the w3c? ...
  5. Can you write table-less XHTML? ...
  6. What are a few of your favorite development tools and why?
10 May 2006

When preparing a website designer should ensure? ›

When preparing a website, designers should ensure that the site enables user-to-user communication.

How much do Web designers charge per hour? ›

While prices differ from person to person, web design professionals typically charge between $50 to $80 per hour, with skilled freelance website designers making upwards of $75 per hour. A flat fee for a standard business website can range from $5,000 to $10,000, with an average of $6,760.

What should a web developer know in 2022? ›

To become a Web Developer, you should have an understanding of HTML, CSS, and JavaScript. It's also recommended to learn about CSS and CSS frameworks. Developing these fundamental web development skills will give you the foundation and logic for communicating with programming languages.

What makes a great web developer? ›

Good communication skills

Web developers must work with multiple members of an organization to ensure everyone's goals are being met through the website. It's important to maintain open lines of communication and be able to translate technical jargon into layman's terms for other team members.

What are the most essential activities of a web developer? ›

The 5 most essential skills that you must be equipped with to make it big as a web developer are:
  • Keeping up to date with the industry.
  • Time Management Skills.
  • Optimized coding skills.
  • Understanding User Interface.
  • Good communication skills with the designers and clients.
  • Vskills – India's Largest Certification Providers.

What are three key duties of a web designer? ›

Web Designer duties and responsibilities of the job

Designing engaging and responsive landing pages. Integrating client CMS programs and data feeds into websites. Optimising sites for maximum speed and scalability.

What is the difference between a web designer and a web developer? ›

A web designer is a graphic artist who is responsible for designing the layout, usability, and visual appearance of a website. A web developer is someone who builds and maintains the core structure of a website. A successful web designer must possess an array of creative, graphic, and technical skills.

What is the difference between Web Design and web development? ›

Web designers make sure the site looks clear and clean-cut and that customers instinctively know how to interact with it. They are sometimes referred to as user experience, or “UX,” designers. Web development focuses on the behind-the-scenes programming that makes a website work.

Does a web designer need to know how do you code? ›

Most web designers need at least some knowledge of basic programming languages, such as HTML, CSS, PHP, jQuery, JavaScript and Flash. Freelancers need more coding knowledge, while web designers employed with an agency will likely work on a team that includes programmers and graphic designers.

How important is a good website? ›

A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.

What makes a website beautiful? ›

The website colors, fonts, button styles, heading sizes, image styles, image sizes, and backgrounds are among the pieces to keep consistent. While all of these elements are part of what makes a website visually appealing, they are all relative.

What makes a good design? ›

Good design is a concept defined by industrial designer Dieter Rams's principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible.

Which function is most important in website? ›

Top Five Functions of a Good Website (in no particular order!)
  1. Brand Exposure, and reinforcement. Customers are exposed to brands in many ways. ...
  2. Customer or Client Engagement. ...
  3. Customer Education. ...
  4. Reputation Management. ...
  5. Conversion.
14 Jun 2017

What makes a good website in 2020? ›

Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.

What is the first page of a website called? ›

The first page of a website is called homepage. The definition of a website is a page or collection of pages on the World Wide Web that contains specific information provided by one person or entity and traces back to a common Uniform Resource Locator (URL).

What makes a website design bad? ›

There are six things bad websites have in common. A cluttered layout, hidden navigation menu, lack of color contrast, non-responsive design, and inconsistent typefaces are a few hallmarks of bad website design. Still, the main issue with sites with poor design is a lack of user-centricity.

What is the main language or platform for Web design? ›

While there are many different programming languages, the most common ones used in web development are JavaScript, HTML, CSS, PHP, etc. JavaScript has a popularity of nearly 65% among developers worldwide, as per Statista.

How would you determine the success of your website? ›

Top 10 Website Performance Metrics to Determine Website Effectiveness
  1. Overall Traffic. This is the first place to start when determining the overall effectiveness of your site. ...
  2. Organic Traffic. ...
  3. Bounce Rate. ...
  4. Average Time on Site. ...
  5. Average Page Views Per Visit. ...
  6. Conversions. ...
  7. Keyword Rankings. ...
  8. Website Speed.

What are the 12 basic types of website? ›

Let's dive into 12 of the most popular types of websites.
  • Portfolio website. Probably the first website you will ever create as a designer is your own portfolio website. ...
  • Personal website. ...
  • Blog. ...
  • Business websites. ...
  • eCommerce websites. ...
  • Social media websites. ...
  • Membership websites. ...
  • Wiki or community forum website.

What are the layers of web? ›

The web could be divided into three layers – surface web, deep web, and dark web.

What are the 5 types of websites? ›

5 types of websites and how to create & design them
  • Ecommerce websites. Ecommerce websites allow users to shop for and purchase products or services online. ...
  • Personal websites. ...
  • Portfolio websites. ...
  • Small business websites. ...
  • Blog websites.
5 Nov 2021

Which type of web development is best? ›

Front-end web development

Front-end developers stay on top of the latest online design and development trends to ensure that websites are optimized for users and search engines, as well as following industry standards for website security.

Which type website is most popular? ›

Most Popular Types of Websites
  1. Ecommerce website. Source. ...
  2. Personal blog. Source. ...
  3. Business website. Source. ...
  4. Brochure website. Source. ...
  5. Portfolio website. Source. ...
  6. 6. Entertainment or media website. Source. ...
  7. Nonprofit website. Source. ...
  8. Community forum or wiki. Last on our list is a community forum or wiki.
17 Sept 2019

What the most searched website? ›

The 50 Most Visited Websites In the World
  • Google: 92.5 billion.
  • YouTube: 34.6 billion.
  • Facebook: 25.5 billion.
27 Jan 2021

What is the difference between a website and a web address? ›

A URL (aka Universal Resource Locator) is a complete web address used to find a particular web page. While the domain is the name of the website, a URL will lead to any one of the pages within the website.

What should you ask your client before creating a design brief? ›

These ideas and feelings are exactly what you want to tap into when you start designing.
  • “What is your mission?” Learn the core values that drive your client's business. ...
  • “What are the strengths of your company?” ...
  • “Who are your top competitors?” ...
  • “What do you like or dislike about your previous branding?”

When preparing a website designer should ensure? ›

When preparing a website, designers should ensure that the site enables user-to-user communication.

What questions should I ask my client? ›

Get the conversation started with the 45 best questions to ask your client to get to know them, reveal new opportunities and hidden risks.
  • What does your client do?
  • What challenges face their industry? ...
  • Who are their competitors?
  • What makes them unique in the market?

What three questions should you ask if you are designing a new product? ›

It's easy to rush into something without stopping to define exactly who needs your product or design. But the best designers consistently ask the same questions before they design anything: What's the problem I'm solving? Who's the user I'm serving? What does that user want to do?

What should I ask a graphic designer? ›

Performance-based questions
  • What makes you a good graphic designer? ...
  • What are your strengths and weaknesses? ...
  • Describe a time when you had a conflict at work. ...
  • What qualities and skills should a great graphic designer have? ...
  • Do you work better alone or in a group? ...
  • How do you incorporate feedback into designs?

What is the most important thing in website design? ›

The most important part to any website is content. Without content, your website is nothing more than an advertisement, which is not an effective online marketing strategy. The goal of any marketing professional that designs websites should always be to create an online resource for people.

What are the important elements to keep in mind while designing a website? ›

24 Things to Consider When Designing and Developing a Website
  • Choosing a Domain and Host. ...
  • Backend Services (CMS “Content Management System” / Software) ...
  • Clean Design. ...
  • Effective Color Scheme. ...
  • Branding. ...
  • Functionality. ...
  • Navigation. ...
  • Usability.
6 Mar 2014

What is one of the most important thing to consider when designing a website? ›

The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available.

What are 3 open ended questions you could ask to establish your customers needs? ›

So let's dive into what this is all about and how you can use open-ended sales questions to improve your customer insights.
Here are some follow-up questions you can try.
  • How so?
  • Why is that?
  • Can you tell me more about that?
  • What caused that to happen?
  • How'd that make you feel?
  • Did it improve or get worse?

What should I ask in a survey? ›

Good Survey Questions: 12 Essential Questions to Ask
  • Question #1: What was the purpose of your visit today? ...
  • Question #2: Were you able to complete the purpose of your visit today? ...
  • Question #3: What other products or services should we offer? ...
  • Question #4: Where exactly did you first find out about us?

What are the top five possible questions that you will ask to the source about the product? ›

Product Survey Questions Examples
  • How often do you use our products?
  • Which features are most valuable to you.
  • How would you compare our products to our competitors'?
  • What important features are we missing?
  • What are you trying to solve by using our product?
  • What other types of people could find our product useful?

What are the four basic principles of web design? ›

Space: In web design, this is often referred to as "white space," or the area between elements. Hierarchy: The importance of some elements in respect to others. Contrast: How different elements can create a more cohesive composition. Scale/Proportion: The relationship between the size of elements.

What makes a good web design? ›

An effective website design should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design.


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